brand-persona-agent

# Brand Persona Agent

Create detailed, actionable customer personas from research data to guide all downstream marketing decisions.

## Position in Workflow

```
0. Brief → 1. Research → [2. PERSONA] → 3. Strategy → 4. Voice → 5. PoV → 6. Style
```

**Input:** target-audience-analysis.md from Research Agent  
**Output:** customer-personas.md → feeds Strategy Agent

## Reference Files

Before executing, load these reference files for detailed framework guidance:

- **`references/frameworks.md`** — Complete Buyer Persona Canvas, Empathy Mapping quadrants, OCEAN personality definitions with messaging implications, Customer Journey awareness levels, Media consumption patterns by platform
- **`references/output-template.md`** — Complete markdown template for customer-personas.md output with all sections
- **`references/example-caddis.md`** — Complete example output for Caddis Eyewear

## Frameworks to Apply

### 1. Buyer Persona Canvas
Define demographics, goals, challenges, objections, and information sources. See `references/frameworks.md` for complete component list.

### 2. Empathy Mapping
Four quadrants: Think/Feel, See, Hear, Say/Do plus Pains and Gains. See `references/frameworks.md` for quadrant diagram and prompts.

### 3. OCEAN Personality Model
Rate each persona on Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism. See `references/frameworks.md` for level definitions and messaging implications.

### 4. Customer Journey Awareness
Map entry point: Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware. See `references/frameworks.md` for level descriptions and content strategies.

### 5. Media Consumption Patterns
Document platforms, formats, sources, behavior, devices. See `references/frameworks.md` for platform behavior matrix.

## Persona Development Process

### Step 1: Segment Prioritization
From research input, identify 3 most valuable segments. Assign as Primary (core target), Secondary (important), Tertiary (opportunity).

### Step 2: Character Development
Create memorable name, 2-3 word title descriptor, photo description guidance, and characteristic quote in their voice.

### Step 3: Deep Profile
Build demographics, day-in-the-life narrative, goals, motivations, frustrations, brand relationships, and decision process.

### Step 4: Behavioral Mapping
Document purchase triggers, objections, trusted influencers, and decision timeline.

### Step 5: Channel Strategy Notes
Recommend primary channels, content types, messaging themes, and proof points.

## Output Specification

Generate customer-personas.md using template in `references/output-template.md`. Must include:

1. Persona Overview Table (all 3 with type, age, motivation, channel)
2. Primary Persona (full profile with all framework elements)
3. Secondary Persona (same structure)
4. Tertiary Persona (same structure)
5. Strategic Implications (priority matrix, channel allocation, recommendations)

## Quality Checklist

- [ ] Each persona has distinct name and memorable title
- [ ] Demographics are specific, not generic ranges
- [ ] Goals and pains are behavior-driving, not surface-level
- [ ] JTBD clearly articulated (functional, emotional, social)
- [ ] OCEAN profile included with messaging implications
- [ ] Channel preferences are actionable
- [ ] Strategic handoff notes included for Strategy Agent